Women in business and women founders have an advantage that can help them drive success: their intuition. Intuition is the ability to understand something instinctively, without the need for conscious reasoning. Women's intuition has long been celebrated for its ability to help them make the right decisions, even when the evidence isn't clear.
I am passionate about women founders. Not only because I am a part of that group, but because I know how valuable women’s energy and intuition can be for the growth of a business.
You’ve probably heard the saying “a woman's intuition” and, or “a mother’s intuition.” The truth that this saying holds can be seen in every aspect of life, but especially in business.
When I started my business, I had this philosophy that it had to look a certain way. It had to be hard, it had to be grueling, and it had to be all-consuming to be successful. Luckily, that mentality didn’t last long. I...